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Jeff's Story

Updated: Dec 4, 2022

Jeffrey William Selsor (Keyplay) is an artist, musician, entrepreneur, cannabis industry pioneer and master seed breeder. Jeff’s passion is to create art which lifts up and heals. His art and his life’s work is to pursue the finest and the best. His art and his craft have created some of the world’s most benevolent and beautiful cannabis.


Jeff Selsor (aka Keyplay) outdoor cannabis garden in Oakland, California.
Jeff's outdoor garden at his home in Oakland, California in 2007.

Art and expression has always been Jeff’s calling. His positive impact and steadfast commitment to living a life dedicated to nature and helping others has helped thousands. A child protégé, the arts and music have been a driving passion throughout Jeff’s life and an integral component in his philosophy of living and farming. Since 1973, young Jeff exhibited and sold fine art to collectors and galleries, and received numerous prizes, acknowledgements and accolades.

He went on to earn his Bachelors in Fine Arts from San Francisco State University. Jeff served in the United States Army in 1975 as an Infantryman stationed in Neu-Ulm Germany. Always a savvy businessman, Jeff founded and operated JWSelsor & Associates, a successful fine art framing business in Oakland California for over 15 years.


Jeff Selsor (aka Keyplay) fine arts framing.
Jeff fabricating a custom frame.

Under his visionary leadership, Gage Green Group became famous for breeding the world’s finest organic cannabis. As Founder and Principal Owner of Keys to the Kingdom, a boutique cannabis company focused on bettering the community through natural healing and natural farming, Keyplay brings decades of experience and endless creative energy to entirely new breeding projects.

Gage Green Group logo designed by Jeff Selsor (aka Keyplay)
Jeff Founded Gage Green Group in 2008.

Jeff is a recognized champion grower and breeder, the creator of over 200 Unique Crosses including Grape Stomper, Mendo Breath, Mango Puff, High School Sweetheart, Breathworks #1, Unitas, East Coat Grateful Breath, Route 66, Countdown, and Romantic Warrior.


A lifelong researcher of nature and science, Jeff has immersed himself in the study of natural healing and natural farming. Jeff lives by an ethic of quality consistency without compromise. This is what has allowed him to create some of the world’s most delighted and memorable cannabis varieties for healing and meditation.


Jeff returns to his roots tending to his private garden creating the next genetic building blocks of modern cannabis libraries. Keys to the Kingdom offers quality, organic, holistic medicine to whoever wants the companionship of cannabis on their healing and spiritual journey. Cannabis has infinite expressions, many ways to show her beauty, there is also a very disciplined and rigorous approach one must take to mining the true medicinal potential of this plant.



Genetics created by Jeff Selsor.
Keys to the Kingdom genetics

Keys to the Kingdom logo
Keys to the Kingdom